The Instagram feature of posts being cross-posted on Facebook has been around for quite some time now but the vice versa option lacked. However, in the updated version of Facebook, it is now possible. The possibilities encompass a wide range for business accounts and marketers because this does not only save time but even is a tap away accessible.
Often at a time, important files are saved in our desktops rather than the phone, so when we sync both, posting the file on Facebook from the desktop will allow it to be posted on Instagram, which is mainly application platform.
Following are the steps involved;
- Find Facebook’s Cross-Post feature
To begin, there has to be an Instagram business account linked to your Facebook page. Now, while writing a new post, an option for Instagram will automatically appear on your screen if you have access to it. click on it to enable the feature.
- How to put together a cross-post-able post
The vital point yet includes the content you share. First, write what you need to post and add an image for the post to be shared on Instagram, to begin with. This content will be posted on Instagram exactly as you post it on Facebook, Image is the post and the written material being the caption to it. it is however restricted to post multiple images in a single post or a video for it to be cross-posted on Instagram.
Any size of the image is acceptable but a vertical image longer than 4:3 ratio should be avoided because otherwise it will be cropped on its own while being posted. Including hashtags can be edited on Instagram or Facebook one once the post had been published.
Before this final step, you would be required to login to your Instagram account only once on a specific desktop computer. Once the login has been confirmed, make sure that the posting on Instagram option is checked, then post away.
However, if you tend to schedule your Facebook posts for later, the option for Instagram will not be available anyway. Make it be ‘Now’ in order to avail this option.
Once it has been published, you can find the same post on your Instagram profile and on the feeds of your followers.
In conclusion, although the cross-post feature on Facebook from desktop may make the lives of the users easier and readily accessible by not only saving time but energy, there are a few limitations to it. These limitations may not be grand enough to rate the feature as being poor, but they need to be catered to carefully. Although if you have different types of audience on the two platforms, it is essential to post relevantly thus this feature may be of no use to you in such a case. Also, on Facebook posts, you are able to add hyperlinks which are not functional on Instagram.
However, on the contrary, you can always make changes by availing the ‘edit’ option on both of the platforms but it needs to be made immediately after hitting the post.